Theorizing Advertising: Managerial, Scientific and Cultural Approaches. / Hackley, C.

The Sage Handbook of Marketing Theory. ed. / Pauline MacLaran; Michael Saren; Barbara Stern; Mark Tadajewski. London : Sage, 2010. p. 89-107.

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Sage Handbook of Marketing Theory
EditorsPauline MacLaran, Michael Saren, Barbara Stern, Mark Tadajewski
Place of PublicationLondon
Publication statusPublished - 2010

ID: 647227