Original language | English |
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Title of host publication | The Sage Handbook of Marketing Theory |
Editors | Pauline MacLaran, Michael Saren, Barbara Stern, Mark Tadajewski |
Place of Publication | London |
Publisher | Sage |
Pages | 89-107 |
Publication status | Published - 2010 |
Theorizing Advertising: Managerial, Scientific and Cultural Approaches
Research output: Chapter in Book/Report/Conference proceeding › Chapter