Themes and Trajectories in Advertising Research and Scholarship. / Hackley, C.

Advertising, Volume 1: Advertising Management. ed. / Chris Hackley. London : Sage, 2009. p. xvii-xxxi (Library in Marketing).

Research output: Chapter in Book/Report/Conference proceedingChapter

Published
Original languageEnglish
Title of host publicationAdvertising, Volume 1: Advertising Management
EditorsChris Hackley
Place of PublicationLondon
PublisherSage
Pagesxvii-xxxi
Publication statusPublished - 2009

Publication series

NameLibrary in Marketing
PublisherSage

ID: 647191