Themes and Trajectories in Advertising Research and Scholarship

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationAdvertising, Volume 1: Advertising Management
EditorsChris Hackley
Place of PublicationLondon
PublisherSage
Pagesxvii-xxxi
Publication statusPublished - 2009

Publication series

NameLibrary in Marketing
PublisherSage

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