The variable nature of country-to-brand association and its impact on the strength of the country-of-origin effect. / Andéhn, Mikael; L'Espoir Decosta, Patrick.
In: International Marketing Review, Vol. 33, No. 6, 14.11.2016, p. 851-866.Research output: Contribution to journal › Article
Original language | English |
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Pages (from-to) | 851-866 |
Number of pages | 16 |
Journal | International Marketing Review |
Volume | 33 |
Issue number | 6 |
DOIs | |
Publication status | Published - 14 Nov 2016 |
ID: 28741454