Original language | English |
---|---|
Pages (from-to) | 283–291 |
Journal | Journal of Consumer Behaviour |
Volume | 11 |
Issue number | 4 |
DOIs | |
Publication status | Published - Jul 2012 |
The transformative potential of marketing from the consumers' point of view
Teresa Pereira Heath, Andreas Chatzidakis
Research output: Contribution to journal › Article › peer-review