The transformative potential of marketing from the consumers' point of view. / Pereira Heath, Teresa; Chatzidakis, Andreas.

In: Journal of Consumer Behaviour, Vol. 11, No. 4, 07.2012, p. 283–291.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)283–291
JournalJournal of Consumer Behaviour
Issue number4
Publication statusPublished - Jul 2012
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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