The skins we live in. / Bradshaw, Alan; Chatzidakis, Andreas.

In: Marketing Theory, Vol. 16, No. 3, 01.09.2016, p. 347-360.

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Abstract

This article explores the skin-ego, a theory associated with Didier Anzieu, which holds that we experience life as encapsulated by an outer shell. This insight is used to push understandings within consumer research of how we might regard the body, not as a finite entity bound in absolute time and space or as a canvas to be decorated, but as a porous and sprawling entity that bears unconscious and historically formed relationalities open to transformation. This vein of insight allows us to consider anew how music and noise is consumed in terms of containment, holding and individuation.
Original languageEnglish
Pages (from-to)347-360
Number of pages14
JournalMarketing Theory
Volume16
Issue number3
Early online date18 Mar 2016
DOIs
Publication statusPublished - 1 Sep 2016
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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