The role of cultural capital in creating glocal brand relationships

Dannie Kjeldgaard, Soren Askegaard, Giana Eckhardt

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationStrong Brands, Strong Relationships
EditorsSusan Fournier, Michael Breazeale, Jill Avery
Place of PublicationNew York
PublisherRoutledge
Chapter3
Pages48-60
Edition1st
ISBN (Print)9781138786837 , 9781138786820
Publication statusPublished - 2015

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