The role of cultural capital in creating glocal brand relationships. / Kjeldgaard, Dannie; Askegaard, Soren; Eckhardt, Giana.

Strong Brands, Strong Relationships. ed. / Susan Fournier; Michael Breazeale; Jill Avery. 1st. ed. New York : Routledge, 2015. p. 48-60.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published
Original languageEnglish
Title of host publicationStrong Brands, Strong Relationships
EditorsSusan Fournier, Michael Breazeale, Jill Avery
Place of PublicationNew York
PublisherRoutledge
Chapter3
Pages48-60
Edition1st
ISBN (Print)9781138786837 , 9781138786820
Publication statusPublished - 2015

ID: 25123730