The Role of Consumer Agency in the Globalization Process in Emerging Markets

Giana M. Eckhardt, Humaira Mahi

Research output: Contribution to journal › Article › peer-review

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@article{ef93763af2f94aea8827af8a1bbb5bf6,

title = "The Role of Consumer Agency in the Globalization Process in Emerging Markets",

author = "Eckhardt, {Giana M.} and Humaira Mahi",

year = "2004",

month = dec,

day = "1",

doi = "10.1177/0276146704269304",

language = "English",

volume = "24",

pages = "136--146",

journal = "Journal of Macromarketing",

issn = "0276-1467",

publisher = "SAGE Publications Inc.",

number = "2",

}