The Role of Consumer Agency in the Globalization Process in Emerging Markets. / Eckhardt, Giana M.; Mahi, Humaira.

In: Journal of Macromarketing, Vol. 24, No. 2, 01.12.2004, p. 136-146.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)136-146
Number of pages11
JournalJournal of Macromarketing
Issue number2
Publication statusPublished - 1 Dec 2004
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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