The rise and rise of museum marketing discourse

Derrick Chong, Ruth Rentschler (Editor), Anne-Marie Hede (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMuseum Marketing
Subtitle of host publicationcompeting in a global marketplace
Place of PublicationOxford
PublisherElsevier Butterworth Heinemann
Pages203-214
Edition1st
ISBN (Print)0750680653
Publication statusPublished - 2007

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