The rise and rise of museum marketing discourse. / Chong, Derrick; Rentschler, Ruth (Editor); Hede, Anne-Marie (Editor).

Museum Marketing: competing in a global marketplace. 1st. ed. Oxford : Elsevier Butterworth Heinemann, 2007. p. 203-214.

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMuseum Marketing
Subtitle of host publicationcompeting in a global marketplace
Place of PublicationOxford
PublisherElsevier Butterworth Heinemann
ISBN (Print)0750680653
Publication statusPublished - 2007

ID: 9799657