The Relationship Between Pricing Strategy and Consumer Loyalty – EasyJet Case Study

Cheng Hao Steve Chen, Meng-Shan Wu

Research output: Contribution to conference › Paper

Original languageEnglish
Publication statusPublished - 2010
EventAcademy of Marketing - Coventry, United Kingdom
Duration: 6 Jul 2010 → 8 Jul 2010

Conference

ConferenceAcademy of Marketing
Country/TerritoryUnited Kingdom
CityCoventry
Period6/07/10 → 8/07/10

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