The Relationship Between Pricing Strategy and Consumer Loyalty – EasyJet Case Study. / Chen, Cheng Hao Steve; Wu, Meng-Shan.

2010. Paper presented at Academy of Marketing, Coventry, United Kingdom.

Research output: Contribution to conferencePaper

Published
Original languageEnglish
Publication statusPublished - 2010
EventAcademy of Marketing - Coventry, United Kingdom
Duration: 6 Jul 20108 Jul 2010

Conference

ConferenceAcademy of Marketing
CountryUnited Kingdom
CityCoventry
Period6/07/108/07/10

ID: 4378438