The Power and Limits of Russia’s Strategic Narrative in Ukraine : The Role of Linkage. / Szostek, Joanna.

In: Perspectives on Politics, Vol. 15, No. 2, 06.2017, p. 379-395.

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The Power and Limits of Russia’s Strategic Narrative in Ukraine : The Role of Linkage. / Szostek, Joanna.

In: Perspectives on Politics, Vol. 15, No. 2, 06.2017, p. 379-395.

Research output: Contribution to journalArticle

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Szostek, Joanna. / The Power and Limits of Russia’s Strategic Narrative in Ukraine : The Role of Linkage. In: Perspectives on Politics. 2017 ; Vol. 15, No. 2. pp. 379-395.

BibTeX

@article{086d8df8dc9c430eb17f3055cfc9a3c5,
title = "The Power and Limits of Russia’s Strategic Narrative in Ukraine: The Role of Linkage",
abstract = "Governments project strategic narratives about international affairs, hoping thereby to shape the perceptions and behaviour of foreign audiences. If individuals encounter incompatible narratives projected by different states, how can their acceptance of one narrative over another be explained? This article suggests that support for the strategic narrative of a foreign government is more likely when there is social and communicative linkage at the individual level, i.e. when an individual maintains personal and cultural connections to the foreign state through regular travel, media consumption, religious attendance and conversations with friends or relatives. The role of linkage is demonstrated in Ukraine, where a ‘pro-Russian, anti-Western’ narrative projected from Moscow has been competing against a ‘pro-Western, anti-Russian’ narrative projected from Kyiv. Previous accounts of international persuasion have been framed in terms of a state’s resources producing advantageous ‘soft power’. However, this article proposes a shift in focus: from the resources states have to what individuals do to maintain social and communicative ties via which ideas cross borders. Such linkage can in fact have mixed consequences for the states involved, as the Ukrainian case illustrates.",
author = "Joanna Szostek",
year = "2017",
month = "6",
doi = "10.1017/S153759271700007X",
language = "English",
volume = "15",
pages = "379--395",
journal = "Perspectives on Politics",
issn = "1537-5927",
publisher = "CAMBRIDGE UNIV PRESS",
number = "2",

}

RIS

TY - JOUR

T1 - The Power and Limits of Russia’s Strategic Narrative in Ukraine

T2 - The Role of Linkage

AU - Szostek, Joanna

PY - 2017/6

Y1 - 2017/6

N2 - Governments project strategic narratives about international affairs, hoping thereby to shape the perceptions and behaviour of foreign audiences. If individuals encounter incompatible narratives projected by different states, how can their acceptance of one narrative over another be explained? This article suggests that support for the strategic narrative of a foreign government is more likely when there is social and communicative linkage at the individual level, i.e. when an individual maintains personal and cultural connections to the foreign state through regular travel, media consumption, religious attendance and conversations with friends or relatives. The role of linkage is demonstrated in Ukraine, where a ‘pro-Russian, anti-Western’ narrative projected from Moscow has been competing against a ‘pro-Western, anti-Russian’ narrative projected from Kyiv. Previous accounts of international persuasion have been framed in terms of a state’s resources producing advantageous ‘soft power’. However, this article proposes a shift in focus: from the resources states have to what individuals do to maintain social and communicative ties via which ideas cross borders. Such linkage can in fact have mixed consequences for the states involved, as the Ukrainian case illustrates.

AB - Governments project strategic narratives about international affairs, hoping thereby to shape the perceptions and behaviour of foreign audiences. If individuals encounter incompatible narratives projected by different states, how can their acceptance of one narrative over another be explained? This article suggests that support for the strategic narrative of a foreign government is more likely when there is social and communicative linkage at the individual level, i.e. when an individual maintains personal and cultural connections to the foreign state through regular travel, media consumption, religious attendance and conversations with friends or relatives. The role of linkage is demonstrated in Ukraine, where a ‘pro-Russian, anti-Western’ narrative projected from Moscow has been competing against a ‘pro-Western, anti-Russian’ narrative projected from Kyiv. Previous accounts of international persuasion have been framed in terms of a state’s resources producing advantageous ‘soft power’. However, this article proposes a shift in focus: from the resources states have to what individuals do to maintain social and communicative ties via which ideas cross borders. Such linkage can in fact have mixed consequences for the states involved, as the Ukrainian case illustrates.

U2 - 10.1017/S153759271700007X

DO - 10.1017/S153759271700007X

M3 - Article

VL - 15

SP - 379

EP - 395

JO - Perspectives on Politics

JF - Perspectives on Politics

SN - 1537-5927

IS - 2

ER -