The Meanings of 'Kod-sa-na-faeng' - Young Adults' Experiences of Television Product Placement in the UK and Thailand. / Tiwsakul, R.; Hackley, C.

Advances in Consumer Research, Vol. 36. ed. / Ann L. McGill; Sharon Shavitt. Duluth, MN : Association for Consumer Research, 2009. p. 584-586.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published

Standard

The Meanings of 'Kod-sa-na-faeng' - Young Adults' Experiences of Television Product Placement in the UK and Thailand. / Tiwsakul, R.; Hackley, C.

Advances in Consumer Research, Vol. 36. ed. / Ann L. McGill; Sharon Shavitt. Duluth, MN : Association for Consumer Research, 2009. p. 584-586.

Research output: Chapter in Book/Report/Conference proceedingChapter

Harvard

Tiwsakul, R & Hackley, C 2009, The Meanings of 'Kod-sa-na-faeng' - Young Adults' Experiences of Television Product Placement in the UK and Thailand. in AL McGill & S Shavitt (eds), Advances in Consumer Research, Vol. 36. Association for Consumer Research, Duluth, MN, pp. 584-586.

APA

Tiwsakul, R., & Hackley, C. (2009). The Meanings of 'Kod-sa-na-faeng' - Young Adults' Experiences of Television Product Placement in the UK and Thailand. In A. L. McGill, & S. Shavitt (Eds.), Advances in Consumer Research, Vol. 36 (pp. 584-586). Duluth, MN: Association for Consumer Research.

Vancouver

Tiwsakul R, Hackley C. The Meanings of 'Kod-sa-na-faeng' - Young Adults' Experiences of Television Product Placement in the UK and Thailand. In McGill AL, Shavitt S, editors, Advances in Consumer Research, Vol. 36. Duluth, MN: Association for Consumer Research. 2009. p. 584-586

Author

Tiwsakul, R. ; Hackley, C. / The Meanings of 'Kod-sa-na-faeng' - Young Adults' Experiences of Television Product Placement in the UK and Thailand. Advances in Consumer Research, Vol. 36. editor / Ann L. McGill ; Sharon Shavitt. Duluth, MN : Association for Consumer Research, 2009. pp. 584-586

BibTeX

@inbook{622c681d92e542109aa8ef27f604ec8e,
title = "The Meanings of 'Kod-sa-na-faeng' - Young Adults' Experiences of Television Product Placement in the UK and Thailand",
author = "R. Tiwsakul and C. Hackley",
year = "2009",
language = "English",
pages = "584--586",
editor = "McGill, {Ann L.} and Sharon Shavitt",
booktitle = "Advances in Consumer Research, Vol. 36",
publisher = "Association for Consumer Research",

}

RIS

TY - CHAP

T1 - The Meanings of 'Kod-sa-na-faeng' - Young Adults' Experiences of Television Product Placement in the UK and Thailand

AU - Tiwsakul, R.

AU - Hackley, C.

PY - 2009

Y1 - 2009

M3 - Chapter

SP - 584

EP - 586

BT - Advances in Consumer Research, Vol. 36

A2 - McGill, Ann L.

A2 - Shavitt, Sharon

PB - Association for Consumer Research

CY - Duluth, MN

ER -