The Italian breakfast: Mulino Bianco and the advent of a family practice (1971-1995)

Daniela Pirani; Benedetta Cappellini; Vicki Harman

doi:10.1108/EJM-06-2018-0374

The Italian breakfast: Mulino Bianco and the advent of a family practice (1971-1995)

Daniela Pirani, Benedetta Cappellini, Vicki Harman

Research output: Contribution to journal › Article › peer-review

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Original language	English
Pages (from-to)	1-21
Number of pages	21
Journal	European Journal of Marketing
Volume	52
Issue number	12
DOIs	https://doi.org/10.1108/EJM-06-2018-0374
Publication status	Published - 12 Nov 2018

Keywords

brand management
family
Food practices

Access to Document

10.1108/EJM-06-2018-0374

Accepted ManuscriptAccepted author manuscript, 97.8 KB

Cite this

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