The iPod phenomenon: Identifying a market leader's secrets through qualitative marketing research

A. E. Reppel, I. Szmigin, T. Gruber

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)239-249
JournalJournal of Product and Brand Management
Volume15
Issue number4
Publication statusPublished - 2006

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