The iPod phenomenon: Identifying a market leader's secrets through qualitative marketing research. / Reppel, A. E.; Szmigin, I.; Gruber, T.
In: Journal of Product and Brand Management, Vol. 15, No. 4, 2006, p. 239-249.Research output: Contribution to journal › Article › peer-review
Original language | English |
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Pages (from-to) | 239-249 |
Journal | Journal of Product and Brand Management |
Volume | 15 |
Issue number | 4 |
Publication status | Published - 2006 |
ID: 622844