The iPod phenomenon: Identifying a market leader's secrets through qualitative marketing research. / Reppel, A. E.; Szmigin, I.; Gruber, T.

In: Journal of Product and Brand Management, Vol. 15, No. 4, 2006, p. 239-249.

Research output: Contribution to journalArticlepeer-review

Published
Original languageEnglish
Pages (from-to)239-249
JournalJournal of Product and Brand Management
Volume15
Issue number4
Publication statusPublished - 2006

ID: 622844