The Impact of Marketing Variables on Export Success of Smaller Sized New Zealand Companies

I.M. Chaney, M. Ahmad

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationWorld Business Congress 1994 - Capitalising the Potentials of Globalisation, Penang, Malaysia, June 9-11.
Publication statusPublished - 1994

Cite this