The Impact of Marketing Variables on Export Success of Smaller Sized New Zealand Companies. / Chaney, I.M.; Ahmad, M.

World Business Congress 1994 - Capitalising the Potentials of Globalisation, Penang, Malaysia, June 9-11.. 1994.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published
Original languageEnglish
Title of host publicationWorld Business Congress 1994 - Capitalising the Potentials of Globalisation, Penang, Malaysia, June 9-11.
Publication statusPublished - 1994

ID: 640249