The Human Value Chain- Higher Education and Managing Customer Expectations in Service Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Services Management-New Directions, New Perspectives
Editors	R. Teare, C. Armistead
Place of Publication	London
Publisher	Cassell
Publication status	Published - 1995

Cite this

@inbook{2d1f0cf6319d456faf2877f9bff98a70,

title = "The Human Value Chain- Higher Education and Managing Customer Expectations in Service Marketing",

author = "C. Hackley and J. Hilton",

year = "1995",

language = "English",

editor = "R. Teare and C. Armistead",

booktitle = "Services Management-New Directions, New Perspectives",

publisher = "Cassell",

}