The Greatest Showman on Earth- is Simon Cowell P.T. Barnum Reborn? / Brown, Stephen ; Hackley, Chris.

In: Journal of Historical Research in Marketing, Vol. 4, No. 2, 04.2012, p. 290.

Research output: Contribution to journalArticle

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The Greatest Showman on Earth- is Simon Cowell P.T. Barnum Reborn? / Brown, Stephen ; Hackley, Chris.

In: Journal of Historical Research in Marketing, Vol. 4, No. 2, 04.2012, p. 290.

Research output: Contribution to journalArticle

Harvard

Brown, S & Hackley, C 2012, 'The Greatest Showman on Earth- is Simon Cowell P.T. Barnum Reborn?' Journal of Historical Research in Marketing, vol. 4, no. 2, pp. 290. https://doi.org/10.1108/17557501211224467

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Brown, Stephen ; Hackley, Chris. / The Greatest Showman on Earth- is Simon Cowell P.T. Barnum Reborn?. In: Journal of Historical Research in Marketing. 2012 ; Vol. 4, No. 2. pp. 290.

BibTeX

@article{62b8f1d0166e4e7c9a4a44da284f8114,
title = "The Greatest Showman on Earth- is Simon Cowell P.T. Barnum Reborn?",
abstract = "AbstractPurpose – Simon Cowell, the impresario behind The X Factor, a popular television talent show, has often been compared to P.T. Barnum, the legendary nineteenth century showman. This paper aims to examine the alleged parallels in detail and attempts to assess this “Barnum reborn” argument.Design/methodology/approach – Putative parallels between the impresarios are considered under the aegis of two long-standing, if contentious, historical “theories”: time’s cycle and the great man thesis.Findings – Seven broad similarities between the showmen are identified: vulgarity, hyperbole, rivalry, publicity, duplicity, liminality and history. In each case, the arguments pro and con are explored, as is humanity’s propensity to personify.Originality/value – In accordance with the iconic literary critic Harold Bloom, who “strikes texts together to seek if they spark”, this paper strikes two celebrated showmen together to generate historical sparks.Paper type Conceptual paper",
keywords = "P.T. Barnum, Simon Cowell, Historical recurrence, Great men, Personification, Entertainment, History",
author = "Stephen Brown and Chris Hackley",
year = "2012",
month = "4",
doi = "10.1108/17557501211224467",
language = "English",
volume = "4",
pages = "290",
journal = "Journal of Historical Research in Marketing",
issn = "1755-750X",
publisher = "Emerald Group Publishing Ltd.",
number = "2",

}

RIS

TY - JOUR

T1 - The Greatest Showman on Earth- is Simon Cowell P.T. Barnum Reborn?

AU - Brown, Stephen

AU - Hackley, Chris

PY - 2012/4

Y1 - 2012/4

N2 - AbstractPurpose – Simon Cowell, the impresario behind The X Factor, a popular television talent show, has often been compared to P.T. Barnum, the legendary nineteenth century showman. This paper aims to examine the alleged parallels in detail and attempts to assess this “Barnum reborn” argument.Design/methodology/approach – Putative parallels between the impresarios are considered under the aegis of two long-standing, if contentious, historical “theories”: time’s cycle and the great man thesis.Findings – Seven broad similarities between the showmen are identified: vulgarity, hyperbole, rivalry, publicity, duplicity, liminality and history. In each case, the arguments pro and con are explored, as is humanity’s propensity to personify.Originality/value – In accordance with the iconic literary critic Harold Bloom, who “strikes texts together to seek if they spark”, this paper strikes two celebrated showmen together to generate historical sparks.Paper type Conceptual paper

AB - AbstractPurpose – Simon Cowell, the impresario behind The X Factor, a popular television talent show, has often been compared to P.T. Barnum, the legendary nineteenth century showman. This paper aims to examine the alleged parallels in detail and attempts to assess this “Barnum reborn” argument.Design/methodology/approach – Putative parallels between the impresarios are considered under the aegis of two long-standing, if contentious, historical “theories”: time’s cycle and the great man thesis.Findings – Seven broad similarities between the showmen are identified: vulgarity, hyperbole, rivalry, publicity, duplicity, liminality and history. In each case, the arguments pro and con are explored, as is humanity’s propensity to personify.Originality/value – In accordance with the iconic literary critic Harold Bloom, who “strikes texts together to seek if they spark”, this paper strikes two celebrated showmen together to generate historical sparks.Paper type Conceptual paper

KW - P.T. Barnum, Simon Cowell, Historical recurrence, Great men, Personification, Entertainment, History

U2 - 10.1108/17557501211224467

DO - 10.1108/17557501211224467

M3 - Article

VL - 4

SP - 290

JO - Journal of Historical Research in Marketing

JF - Journal of Historical Research in Marketing

SN - 1755-750X

IS - 2

ER -