The erasure of antagonisms between popular music and advertising. / Eckhardt, Giana M.; Bradshaw, Alan.

In: Marketing Theory, Vol. 14, No. 2, 01.06.2014, p. 167-183.

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The erasure of antagonisms between popular music and advertising. / Eckhardt, Giana M.; Bradshaw, Alan.

In: Marketing Theory, Vol. 14, No. 2, 01.06.2014, p. 167-183.

Research output: Contribution to journalArticlepeer-review

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@article{530eb98483ec4b16be5bfdc1cd5a4bbc,
title = "The erasure of antagonisms between popular music and advertising",
author = "Eckhardt, {Giana M.} and Alan Bradshaw",
year = "2014",
month = jun,
day = "1",
doi = "10.1177/1470593114521452",
language = "English",
volume = "14",
pages = "167--183",
journal = "Marketing Theory",
issn = "1470-5931",
publisher = "SAGE Publications Ltd",
number = "2",

}

RIS

TY - JOUR

T1 - The erasure of antagonisms between popular music and advertising

AU - Eckhardt, Giana M.

AU - Bradshaw, Alan

PY - 2014/6/1

Y1 - 2014/6/1

U2 - 10.1177/1470593114521452

DO - 10.1177/1470593114521452

M3 - Article

VL - 14

SP - 167

EP - 183

JO - Marketing Theory

JF - Marketing Theory

SN - 1470-5931

IS - 2

ER -