The erasure of antagonisms between popular music and advertising. / Eckhardt, Giana M.; Bradshaw, Alan.

In: Marketing Theory, Vol. 14, No. 2, 01.06.2014, p. 167-183.

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Original languageEnglish
Pages (from-to)167-183
Number of pages17
JournalMarketing Theory
Volume14
Issue number2
Early online date12 Feb 2014
DOIs
Publication statusPublished - 1 Jun 2014
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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