The effectiveness of conscious pricing in promoting social sustainability. / Eckhardt, Giana M.; Dobscha, Susan.
In: recherce et applications en marketing, Vol. 29, No. 3, 01.09.2014, p. 103-106.Research output: Contribution to journal › Article › peer-review
Original language | English |
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Pages (from-to) | 103-106 |
Number of pages | 4 |
Journal | recherce et applications en marketing |
Volume | 29 |
Issue number | 3 |
Early online date | 7 Jul 2014 |
DOIs | |
Publication status | Published - 1 Sep 2014 |
ID: 20230634