The Ecology of Marketplace Experience : From Consumers’ Imaginary to Design Implications. / Borghini, Stefania; Maclaran, Pauline; Bonin, Gael; Cova, Veronique.

Cultural Marketing Management, . ed. / L. Penaloza; N. Toulouse; L. Visconti. Sage publications, 2011.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published
Original languageEnglish
Title of host publicationCultural Marketing Management,
EditorsL. Penaloza, N. Toulouse, L. Visconti
PublisherSage publications
Publication statusPublished - 2011

ID: 2063961