The consumption of cultural heritage among a British Royal Family brand tribe. / Otnes, Cele; Maclaran, Pauline.

Consumer Tribes: Theory, Practice, and Prospects. ed. / R. Kozinets; B. Cova; A. Shankar. Elsevier/Butterworth-Heinemann, 2007. p. 51-66.

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationConsumer Tribes: Theory, Practice, and Prospects
EditorsR. Kozinets, B. Cova, A. Shankar
Publication statusPublished - 2007

ID: 2064043