The consumption of cultural heritage among a British Royal Family brand tribe. / Otnes, Cele; Maclaran, Pauline.
Consumer Tribes: Theory, Practice, and Prospects. ed. / R. Kozinets; B. Cova; A. Shankar. Elsevier/Butterworth-Heinemann, 2007. p. 51-66.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Published
| Original language | English |
|---|---|
| Title of host publication | Consumer Tribes: Theory, Practice, and Prospects |
| Editors | R. Kozinets, B. Cova, A. Shankar |
| Publisher | Elsevier/Butterworth-Heinemann |
| Pages | 51-66 |
| Publication status | Published - 2007 |
ID: 2064043