| Original language | English |
|---|---|
| Title of host publication | Marketing Communications, Principles and Practice |
| Editors | P. J. Kitchen Kang |
| Place of Publication | London |
| Publisher | International Thomson |
| Pages | 135-155 |
| Publication status | Published - 1999 |
The Communications Process and the Semiotic Boundary
Research output: Chapter in Book/Report/Conference proceeding › Chapter