The Communications Process and the Semiotic Boundary. / Hackley, C.

Marketing Communications, Principles and Practice. ed. / P. J. Kitchen Kang. London : International Thomson, 1999. p. 135-155.

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing Communications, Principles and Practice
EditorsP. J. Kitchen Kang
Place of PublicationLondon
PublisherInternational Thomson
Publication statusPublished - 1999

ID: 646983