The business of multiplatform public service : Online and at a profit . / Bennett, James; Medrado, Andrea.

In: Media International Australia, Vol. 146, No. Feb 2013, 27.02.2013.

Research output: Contribution to journalArticle

Published

Standard

The business of multiplatform public service : Online and at a profit . / Bennett, James; Medrado, Andrea.

In: Media International Australia, Vol. 146, No. Feb 2013, 27.02.2013.

Research output: Contribution to journalArticle

Harvard

Bennett, J & Medrado, A 2013, 'The business of multiplatform public service: Online and at a profit ', Media International Australia, vol. 146, no. Feb 2013.

APA

Vancouver

Bennett J, Medrado A. The business of multiplatform public service: Online and at a profit . Media International Australia. 2013 Feb 27;146(Feb 2013).

Author

Bennett, James ; Medrado, Andrea. / The business of multiplatform public service : Online and at a profit . In: Media International Australia. 2013 ; Vol. 146, No. Feb 2013.

BibTeX

@article{4eba11b0c70c44349e2a6ff2bd8a8aaf,
title = "The business of multiplatform public service: Online and at a profit ",
abstract = "In this article we explore the notion of hybrid public service media (PSM) in relation to two interconnected issues: economic and platform hybridity. We examine the creation of PSM content by privately owned, commercially driven independent production companies in the UK as a hybrid economic arrangement. In so doing, we ask not only whether public service can act as a motivation beyond profit for production cultures and business models, but also whether PSM can be created at a profit without compromising the fulfilment of public service values. In relation to platform hybridity, we study examples of interlinking public service content created, delivered and distributed across multiple platforms (as opposed to merely VOD services). In particular, we are interested in how such multiplatform texts might fulfil public service, but also the way in which multiplatform content creation brings together digital and television production cultures to produce hybrid PSM business models and cultures. ",
keywords = "public service broadcasting, multiplatform, digital, television, production cultures",
author = "James Bennett and Andrea Medrado",
year = "2013",
month = feb,
day = "27",
language = "English",
volume = "146",
journal = "Media International Australia",
number = "Feb 2013",

}

RIS

TY - JOUR

T1 - The business of multiplatform public service

T2 - Online and at a profit

AU - Bennett, James

AU - Medrado, Andrea

PY - 2013/2/27

Y1 - 2013/2/27

N2 - In this article we explore the notion of hybrid public service media (PSM) in relation to two interconnected issues: economic and platform hybridity. We examine the creation of PSM content by privately owned, commercially driven independent production companies in the UK as a hybrid economic arrangement. In so doing, we ask not only whether public service can act as a motivation beyond profit for production cultures and business models, but also whether PSM can be created at a profit without compromising the fulfilment of public service values. In relation to platform hybridity, we study examples of interlinking public service content created, delivered and distributed across multiple platforms (as opposed to merely VOD services). In particular, we are interested in how such multiplatform texts might fulfil public service, but also the way in which multiplatform content creation brings together digital and television production cultures to produce hybrid PSM business models and cultures.

AB - In this article we explore the notion of hybrid public service media (PSM) in relation to two interconnected issues: economic and platform hybridity. We examine the creation of PSM content by privately owned, commercially driven independent production companies in the UK as a hybrid economic arrangement. In so doing, we ask not only whether public service can act as a motivation beyond profit for production cultures and business models, but also whether PSM can be created at a profit without compromising the fulfilment of public service values. In relation to platform hybridity, we study examples of interlinking public service content created, delivered and distributed across multiple platforms (as opposed to merely VOD services). In particular, we are interested in how such multiplatform texts might fulfil public service, but also the way in which multiplatform content creation brings together digital and television production cultures to produce hybrid PSM business models and cultures.

KW - public service broadcasting

KW - multiplatform

KW - digital

KW - television

KW - production cultures

M3 - Article

VL - 146

JO - Media International Australia

JF - Media International Australia

IS - Feb 2013

ER -