Strategic narrative : A new means to understand soft power. / Roselle, Laura; Miskimmon, Alister; O'Loughlin, Ben.

In: Media, War & Conflict, Vol. 7, No. 1, 01.04.2014, p. 70-84.

Research output: Contribution to journalArticle

Published

Documents

Links

Abstract

Soft power in its current, widely understood form has become a straitjacket for those trying to understand power and communication in international affairs. Analyses of soft power overwhelmingly focus on soft power ‘assets’ or capabilities and how to wield them, not how influence does or does not take place. It has become a catch-all term that has lost explanatory power, just as hard power once did. The authors argue that the concept of strategic narrative gives us intellectual purchase on the complexities of international politics today, especially in regard to how influence works in a new media environment. They believe that the study of media and war would benefit from more attention being paid to strategic narratives.
Original languageEnglish
Pages (from-to)70-84
Number of pages14
JournalMedia, War & Conflict
Volume7
Issue number1
DOIs
Publication statusPublished - 1 Apr 2014
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 19317570