Original language | English |
---|---|
Pages (from-to) | 80-83 |
Journal | Marketing Intelligence and Planning |
Volume | 16 |
Issue number | 3 |
Publication status | Published - 1998 |
Stirring the Marketing Cauldron: Commentary on a Strange Brew
Lorna Stevens, Pauline Maclaran, Miriam Catterall
Research output: Contribution to journal › Article › peer-review