Stirring the Marketing Cauldron: Commentary on a Strange Brew. / Stevens, Lorna; Maclaran, Pauline; Catterall, Miriam.

In: Marketing Intelligence and Planning, Vol. 16, No. 3, 1998, p. 80-83.

Research output: Contribution to journalArticlepeer-review

Published
Original languageEnglish
Pages (from-to)80-83
JournalMarketing Intelligence and Planning
Volume16
Issue number3
Publication statusPublished - 1998

ID: 4620763