Service Failure and Recovery Strategy in Computer-Mediated Marketing Environments. / Appiah, Dominic; Abayertey, S; Ozuem, W.

Global Business and Technology Association. GBATA, 2018.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Published
Original languageEnglish
Title of host publicationGlobal Business and Technology Association
PublisherGBATA
Publication statusPublished - 2018

ID: 43638714