Selling all good : how small new entrants can compete. / Collins, Eva ; Kearins, Kate; Tregidga, Helen; Bowden, S.
In: The CASE Journal, Vol. 12, No. 3, 2016, p. 374-398.Research output: Contribution to journal › Article › peer-review
Selling all good : how small new entrants can compete. / Collins, Eva ; Kearins, Kate; Tregidga, Helen; Bowden, S.
In: The CASE Journal, Vol. 12, No. 3, 2016, p. 374-398.Research output: Contribution to journal › Article › peer-review
}
TY - JOUR
T1 - Selling all good
T2 - how small new entrants can compete
AU - Collins, Eva
AU - Kearins, Kate
AU - Tregidga, Helen
AU - Bowden, S
PY - 2016
Y1 - 2016
U2 - 10.1108/TCJ-01-2016-0008
DO - 10.1108/TCJ-01-2016-0008
M3 - Article
VL - 12
SP - 374
EP - 398
JO - The CASE Journal
JF - The CASE Journal
SN - 1544-9106
IS - 3
ER -