Russia's "Pure Spirit" : Vodka Branding and Its Politics. / Kravets, Olga.

In: Journal of Macromarketing, Vol. 32, No. 4, 12.2012, p. 361-376.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)361-376
Number of pages16
JournalJournal of Macromarketing
Issue number4
Publication statusPublished - Dec 2012
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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