Visitor photography at the Auschwitz-Birkenau State Museum is becoming increasingly popular in the age of the Internet, social media and digitalisation. People visit the Auschwitz Museum for a number of reasons, and their motivations for taking photographs at the site also vary. Several of the primary reasons to photograph Auschwitz given by the 16 participants in this study will be explored in this paper. The ethical dilemma surrounding the taking of ‘selfies’ will also be considered.