Review of Lehu, J-M (2007): Branded Entertainment- Product Placement & Brand Strategy in the Entertainment Business, (2008) Lean-Marc Lehu, Kogan Page. / Hackley, Chris.

In: International Journal of Advertising, Vol. 27, No. 5, 2008, p. 924-925.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)924-925
JournalInternational Journal of Advertising
Issue number5
Publication statusPublished - 2008

ID: 605539