Rethinking Consumer Culture Theory: From Postmodernism to the Communist Horizon. / Cova, Bernard ; Maclaran, Pauline; Bradshaw, Alan.

In: Marketing Theory, Vol. 13, No. 2, 2013, p. 213-225.

Research output: Contribution to journalArticlepeer-review

Published
Original languageEnglish
Pages (from-to)213-225
JournalMarketing Theory
Volume13
Issue number2
Publication statusPublished - 2013

ID: 16842884