Researching the social web: marketing information from virtual communities. / Maclaran, Pauline; Catterall, Miriam.

In: Marketing Intelligence and Planning, Vol. 20, No. 6, 2002, p. 319-326.

Research output: Contribution to journalArticlepeer-review

Published

Standard

Researching the social web: marketing information from virtual communities. / Maclaran, Pauline; Catterall, Miriam.

In: Marketing Intelligence and Planning, Vol. 20, No. 6, 2002, p. 319-326.

Research output: Contribution to journalArticlepeer-review

Harvard

Maclaran, P & Catterall, M 2002, 'Researching the social web: marketing information from virtual communities', Marketing Intelligence and Planning, vol. 20, no. 6, pp. 319-326. https://doi.org/10.1108/02634500210445374

APA

Vancouver

Author

Maclaran, Pauline ; Catterall, Miriam. / Researching the social web: marketing information from virtual communities. In: Marketing Intelligence and Planning. 2002 ; Vol. 20, No. 6. pp. 319-326.

BibTeX

@article{6448ede4cc424a04bcdab206ae033530,
title = "Researching the social web:: marketing information from virtual communities",
author = "Pauline Maclaran and Miriam Catterall",
year = "2002",
doi = "10.1108/02634500210445374",
language = "English",
volume = "20",
pages = "319--326",
journal = "Marketing Intelligence and Planning",
issn = "0263-4503",
publisher = "Emerald Group Publishing Ltd.",
number = "6",

}

RIS

TY - JOUR

T1 - Researching the social web:

T2 - marketing information from virtual communities

AU - Maclaran, Pauline

AU - Catterall, Miriam

PY - 2002

Y1 - 2002

U2 - 10.1108/02634500210445374

DO - 10.1108/02634500210445374

M3 - Article

VL - 20

SP - 319

EP - 326

JO - Marketing Intelligence and Planning

JF - Marketing Intelligence and Planning

SN - 0263-4503

IS - 6

ER -