Researching the social web: marketing information from virtual communities. / Maclaran, Pauline; Catterall, Miriam.

In: Marketing Intelligence and Planning, Vol. 20, No. 6, 2002, p. 319-326.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)319-326
JournalMarketing Intelligence and Planning
Issue number6
Publication statusPublished - 2002
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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