Putting the Person Back in Person-Brands : Understanding and Managing the Two-Bodied Brand. / Fournier, Susan; Eckhardt, Giana.

In: Journal of Marketing Research, Vol. 56, No. 4, 01.08.2019, p. 602-619.

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Original languageEnglish
Pages (from-to)602-619
JournalJournal of Marketing Research
Volume56
Issue number4
Early online date17 May 2019
DOIs
Publication statusPublished - 1 Aug 2019
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 33094491