Putting the Person Back in Person-Brands : Understanding and Managing the Two-Bodied Brand. / Fournier, Susan; Eckhardt, Giana.

In: Journal of Marketing Research, 17.05.2019, p. 1-18.

Research output: Contribution to journalArticle

E-pub ahead of print

Documents

Original languageEnglish
Pages (from-to)1-18
Number of pages18
JournalJournal of Marketing Research
Early online date17 May 2019
DOIs
Publication statusE-pub ahead of print - 17 May 2019
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 33094491