Putting the Person Back in Person-Brands : Understanding and Managing the Two-Bodied Brand. / Fournier, Susan; Eckhardt, Giana.
In: Journal of Marketing Research, 17.05.2019, p. 1-18.Research output: Contribution to journal › Article
E-pub ahead of print
Documents
- Accepted Manuscript
Accepted author manuscript, 244 KB, Word document
| Original language | English |
|---|---|
| Pages (from-to) | 1-18 |
| Number of pages | 18 |
| Journal | Journal of Marketing Research |
| Early online date | 17 May 2019 |
| DOIs | |
| Publication status | E-pub ahead of print - 17 May 2019 |
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
ID: 33094491