Putting the Person Back in Person-Brands : Understanding and Managing the Two-Bodied Brand. / Fournier, Susan; Eckhardt, Giana.
In: Journal of Marketing Research, Vol. 56, No. 4, 01.08.2019, p. 602-619.Research output: Contribution to journal › Article › peer-review
Published
Documents
- Accepted Manuscript
Accepted author manuscript, 244 KB, Word document
| Original language | English |
|---|---|
| Pages (from-to) | 602-619 |
| Journal | Journal of Marketing Research |
| Volume | 56 |
| Issue number | 4 |
| Early online date | 17 May 2019 |
| DOIs | |
| Publication status | Published - 1 Aug 2019 |
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
ID: 33094491