Putting the Person Back in Person-Brands : Understanding and Managing the Two-Bodied Brand. / Fournier, Susan; Eckhardt, Giana.
In: Journal of Marketing Research, 17.05.2019, p. 1-18.Research output: Contribution to journal › Article
Accepted author manuscript, 244 KB, Word document
Original language | English |
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Pages (from-to) | 1-18 |
Number of pages | 18 |
Journal | Journal of Marketing Research |
Early online date | 17 May 2019 |
DOIs | |
Publication status | E-pub ahead of print - 17 May 2019 |
ID: 33094491