Promotional Alternate Reality Games : More Than ‘Just’ Marketing. / Janes, Stephanie.
In: Arts Marketing: An International Journal, Vol. 5, No. 2, 05.10.2015, p. 183-196.Research output: Contribution to journal › Article › peer-review
Original language | English |
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Pages (from-to) | 183-196 |
Number of pages | 14 |
Journal | Arts Marketing: An International Journal |
Volume | 5 |
Issue number | 2 |
DOIs | |
Publication status | Published - 5 Oct 2015 |
ID: 24223970