Postmodern Paradoxes in Thai-Asian Consumer Identity. / Tiwsakul, R.; Hackley, Chris.

In: Journal of Business Research, Vol. 66, No. 4, 2012, p. 490-496.

Research output: Contribution to journalArticlepeer-review

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Postmodern Paradoxes in Thai-Asian Consumer Identity. / Tiwsakul, R.; Hackley, Chris.

In: Journal of Business Research, Vol. 66, No. 4, 2012, p. 490-496.

Research output: Contribution to journalArticlepeer-review

Harvard

APA

Vancouver

Tiwsakul R, Hackley C. Postmodern Paradoxes in Thai-Asian Consumer Identity. Journal of Business Research. 2012;66(4):490-496.

Author

Tiwsakul, R. ; Hackley, Chris. / Postmodern Paradoxes in Thai-Asian Consumer Identity. In: Journal of Business Research. 2012 ; Vol. 66, No. 4. pp. 490-496.

BibTeX

@article{a4e3731c9a864c82a6f9843def53a277,
title = "Postmodern Paradoxes in Thai-Asian Consumer Identity",
abstract = "Much research on consumption and identity is framed by a Western perspective, and cast in terms of the de-coupling of identity from class within a fluid postmodern consumer culture. Little of this work engages with the subjective Asian experience in a cross-cultural context. We explore this theme through an inter-subjective, introspective analysis based on the jointly reconstructed experiences of the first author, a Thai national living and working in the UK for eight years, and her UK born- husband and co-researcher. The study feeds into research areas focusing on identity dilemmas faced by immigrants to the West, and on Asian culture and religion in relation to Western modes of consumption. Our analysis shows that consumption acts as a site for exposing both cross- and intra-cultural dilemmas of identity, and also for resolving them. ",
keywords = "Subjective Personal Introspection, Asian consumer identity ",
author = "R. Tiwsakul and Chris Hackley",
note = "Tiwsakul and Hackley: Tiwsakul is first author ",
year = "2012",
language = "English",
volume = "66",
pages = "490--496",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Inc.",
number = "4",

}

RIS

TY - JOUR

T1 - Postmodern Paradoxes in Thai-Asian Consumer Identity

AU - Tiwsakul, R.

AU - Hackley, Chris

N1 - Tiwsakul and Hackley: Tiwsakul is first author

PY - 2012

Y1 - 2012

N2 - Much research on consumption and identity is framed by a Western perspective, and cast in terms of the de-coupling of identity from class within a fluid postmodern consumer culture. Little of this work engages with the subjective Asian experience in a cross-cultural context. We explore this theme through an inter-subjective, introspective analysis based on the jointly reconstructed experiences of the first author, a Thai national living and working in the UK for eight years, and her UK born- husband and co-researcher. The study feeds into research areas focusing on identity dilemmas faced by immigrants to the West, and on Asian culture and religion in relation to Western modes of consumption. Our analysis shows that consumption acts as a site for exposing both cross- and intra-cultural dilemmas of identity, and also for resolving them.

AB - Much research on consumption and identity is framed by a Western perspective, and cast in terms of the de-coupling of identity from class within a fluid postmodern consumer culture. Little of this work engages with the subjective Asian experience in a cross-cultural context. We explore this theme through an inter-subjective, introspective analysis based on the jointly reconstructed experiences of the first author, a Thai national living and working in the UK for eight years, and her UK born- husband and co-researcher. The study feeds into research areas focusing on identity dilemmas faced by immigrants to the West, and on Asian culture and religion in relation to Western modes of consumption. Our analysis shows that consumption acts as a site for exposing both cross- and intra-cultural dilemmas of identity, and also for resolving them.

KW - Subjective Personal Introspection

KW - Asian consumer identity

M3 - Article

VL - 66

SP - 490

EP - 496

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

IS - 4

ER -