Political Marketing Communications Planning in the UK and Taiwan- comparative insights from leading practitioners. / Peng, N.; Hackley, C.

In: Marketing Intelligence and Planning, Vol. 25, No. 5, 2007, p. 483-498.

Research output: Contribution to journalArticle

Published
Original languageEnglish
Pages (from-to)483-498
JournalMarketing Intelligence and Planning
Volume25
Issue number5
DOIs
Publication statusPublished - 2007
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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