Political Brands: Can Parties Be Distinguished by their Online Brand Personality? / Rutter, Richard; Hanretty, Christopher; Lettice, Fiona.

In: Journal of Political Marketing, 18.05.2015, p. 1-20.

Research output: Contribution to journalArticlepeer-review

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Political Brands: Can Parties Be Distinguished by their Online Brand Personality? / Rutter, Richard; Hanretty, Christopher; Lettice, Fiona.

In: Journal of Political Marketing, 18.05.2015, p. 1-20.

Research output: Contribution to journalArticlepeer-review

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APA

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Author

Rutter, Richard ; Hanretty, Christopher ; Lettice, Fiona. / Political Brands: Can Parties Be Distinguished by their Online Brand Personality?. In: Journal of Political Marketing. 2015 ; pp. 1-20.

BibTeX

@article{8947ef993aa843bd99520b0a26782072,
title = "Political Brands: Can Parties Be Distinguished by their Online Brand Personality?",
author = "Richard Rutter and Christopher Hanretty and Fiona Lettice",
year = "2015",
month = may,
day = "18",
doi = "10.1080/15377857.2015.1022631",
language = "English",
pages = "1--20",
journal = "Journal of Political Marketing",

}

RIS

TY - JOUR

T1 - Political Brands: Can Parties Be Distinguished by their Online Brand Personality?

AU - Rutter, Richard

AU - Hanretty, Christopher

AU - Lettice, Fiona

PY - 2015/5/18

Y1 - 2015/5/18

U2 - 10.1080/15377857.2015.1022631

DO - 10.1080/15377857.2015.1022631

M3 - Article

SP - 1

EP - 20

JO - Journal of Political Marketing

JF - Journal of Political Marketing

ER -