Political Brands: Can Parties Be Distinguished by their Online Brand Personality?

Richard Rutter, Christopher Hanretty, Fiona Lettice

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1-20
Number of pages	20
Journal	Journal of Political Marketing
DOIs	https://doi.org/10.1080/15377857.2015.1022631
Publication status	Published - 18 May 2015

Access to Document

@article{8947ef993aa843bd99520b0a26782072,

title = "Political Brands: Can Parties Be Distinguished by their Online Brand Personality?",

author = "Richard Rutter and Christopher Hanretty and Fiona Lettice",

year = "2015",

month = may,

day = "18",

doi = "10.1080/15377857.2015.1022631",

language = "English",