Parallel universes and disciplinary space: the bifurcation of managerialism and social science in marketing studies. / Hackley, Chris.

In: Journal of Marketing Management, Vol. 25, No. 7-8, 2009, p. 643-659.

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Original languageEnglish
Pages (from-to)643-659
JournalJournal of Marketing Management
Volume25
Issue number7-8
DOIs
Publication statusPublished - 2009
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 605585