Pankaj Ghemawat's Distance Still Matters: The Hard Reality of Global Expansion. / Guidici, Alessandro; Rolbina, Marianna.

Macat Library, 2018. 112 p.

Research output: Book/ReportBook

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Pankaj Ghemawat's Distance Still Matters: The Hard Reality of Global Expansion. / Guidici, Alessandro; Rolbina, Marianna.

Macat Library, 2018. 112 p.

Research output: Book/ReportBook

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BibTeX

@book{2ebdf09ef1f7452c91c55920b5cb01b5,
title = "Pankaj Ghemawat's Distance Still Matters: The Hard Reality of Global Expansion",
abstract = "{"}Distance Still Matters{"} is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. {"}Distance Still Matters{"} is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.",
author = "Alessandro Guidici and Marianna Rolbina",
year = "2018",
language = "English",
isbn = "1912453002",
publisher = "Macat Library",

}

RIS

TY - BOOK

T1 - Pankaj Ghemawat's Distance Still Matters: The Hard Reality of Global Expansion

AU - Guidici, Alessandro

AU - Rolbina, Marianna

PY - 2018

Y1 - 2018

N2 - "Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.

AB - "Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.

M3 - Book

SN - 1912453002

SN - 978-1912453009

BT - Pankaj Ghemawat's Distance Still Matters: The Hard Reality of Global Expansion

PB - Macat Library

ER -