Opinion Leaders as a Segment for Marketing Communications. / Chaney, I.M.

In: Marketing Intelligence and Planning, Vol. 19, No. 5, 2001, p. 302-308.

Research output: Contribution to journalArticle

Published

Standard

Opinion Leaders as a Segment for Marketing Communications. / Chaney, I.M.

In: Marketing Intelligence and Planning, Vol. 19, No. 5, 2001, p. 302-308.

Research output: Contribution to journalArticle

Harvard

Chaney, IM 2001, 'Opinion Leaders as a Segment for Marketing Communications', Marketing Intelligence and Planning, vol. 19, no. 5, pp. 302-308.

APA

Chaney, I. M. (2001). Opinion Leaders as a Segment for Marketing Communications. Marketing Intelligence and Planning, 19(5), 302-308.

Vancouver

Chaney IM. Opinion Leaders as a Segment for Marketing Communications. Marketing Intelligence and Planning. 2001;19(5):302-308.

Author

Chaney, I.M. / Opinion Leaders as a Segment for Marketing Communications. In: Marketing Intelligence and Planning. 2001 ; Vol. 19, No. 5. pp. 302-308.

BibTeX

@article{b8a07f1e3e58440a928af3a96b42c078,
title = "Opinion Leaders as a Segment for Marketing Communications",
author = "I.M. Chaney",
year = "2001",
language = "English",
volume = "19",
pages = "302--308",
journal = "Marketing Intelligence and Planning",
issn = "0263-4503",
publisher = "Emerald Group Publishing Ltd.",
number = "5",

}

RIS

TY - JOUR

T1 - Opinion Leaders as a Segment for Marketing Communications

AU - Chaney, I.M.

PY - 2001

Y1 - 2001

M3 - Article

VL - 19

SP - 302

EP - 308

JO - Marketing Intelligence and Planning

JF - Marketing Intelligence and Planning

SN - 0263-4503

IS - 5

ER -